New Year // New Logo

Happy New Year Everyone, we hope your 2014 will be filled with health, happiness, and SUP! We officially have a NEW logo at Paddle Into Fitness, and we are excited to share it with you!

The new logo is an over/under shot of a paddle going through the water, leaving a trail of bubbles in a beautiful sea foam green outline. Why the change? We feel that at the core of Paddle Into Fitness, we are a water and ocean loving brand. We enjoy ALL forms of getting fit through the sport of Standup Paddleboarding – whitewater SUP, paddle surfing, SUP racing, downwind paddling, SUP exploration, and of course – Paddleboard Yoga. We paddle on all the different bodies of water – rivers, lakes, marshes, waves, bays, harbors, and open ocean. We feel this logo better fits our lifestyle, values, and brand – we hope you like it! Thanks to the lovely Shadow Van Houten for the design ;)